Shopify storefronts
Custom Online Store 2.0 themes designed for your brand, built from sections your team can edit without calling a developer.
Kinmoor Studios · Shopify and software
Beautiful and fast. Pick both.
We design and build Shopify storefronts, apps, and software for consumer brands. Every build has a performance budget, and we meet it without cutting back the design.
What we build
Online stores, the apps that extend them, and the back-office tools that keep a brand running. We design, measure, and test each one before it ships.
Store audits
We check speed, accessibility, search, and every installed app, and back each finding with evidence. You get a ranked list of fixes, whether or not you rebuild.
Shopify apps and integrations
Checkout extensions, admin tools, and connections to the rest of your systems. We build them when an off-the-shelf app is too slow, costs too much, or doesn't fit how you work.
Back-office software
Our first product brings Shopify payouts into QuickBooks. It prepares each payout automatically, and nothing is posted until a person approves it. It's in private development.
How a project runs
You see a working store before you commit to building one.
Audit
We test your current store on real phones and computers, then write up what's slow, what's broken, and what to fix first.
Concept
We build a working concept on a private development store with your real products. You click through it before you sign for the build.
Build
We build the theme in version control. Every change has to pass the performance budget and an accessibility scan before it goes live.
Launch and handover
We set up redirects, check every app, and watch the site after launch. You get the code, the documentation, and full admin access.
The budgets we build to
Every design decision has to fit within these limits. The panel at the top of this page measures the same things as it loads.
| Measure | What a shopper notices | Budget |
|---|---|---|
| Largest Contentful PaintLCP | How long until the main image or headline appears | ≤ 2.5 s |
| Interaction to Next PaintINP | How quickly the page reacts to a tap, a filter, or Add to cart | ≤ 200 ms |
| Cumulative Layout ShiftCLS | Whether buttons and text jump around while the page loads | ≤ 0.1 |
| AccessibilityWCAG | Keyboard use, screen readers, readable contrast, and labels | 2.2 AA |
The first three are Google's thresholds for a good score, measured at the 75th percentile of real visits on phones and computers.
We make games too.
Kinmoor started as a game studio, and our first game is in development. A game has a few milliseconds to draw each frame, and we hold websites to the same kind of limit.
kinmoor.gamesContact
Start with an audit.
Send us your store's address. We'll review it and tell you what's slowing it down and what we'd change, before anyone mentions a rebuild.
hello@kinmoorstudios.com